In fact, if you want to be eligible to get recommended by Substack, they note they are looking for a clear focus.Ģ. Have a clear proposition, as with the best blogs. Or you can choose to post just to the Web.įinally, when you send a newsletter to subscribers’ inboxes (the content of which also publishes right to the Web), Substack automatically provides media assets you can use to populate your social channels. Second, your posts can go straight to your audience’s inbox, just as with Mailchimp. With large lists, in the thousands, you might have to wait a day while Substack reviews it.
AUTHORS ON SUBSTACK DOWNLOAD
You simply drag and drop your CSV list that you download from Mailchimp. Need more convincing?įirst, importing your existing Mailchimp list to Substack is easy. On Mailchimp, your content is not downloadable and it’s all in separate pieces. If Substack becomes a place you someday leave, you can take your content with you. Nothing lasts for all time, especially on the Internet. You can export your content if you want to leave, versus having your content lost in fragments forever.
AUTHORS ON SUBSTACK CODE
You just grab the embed code provided by Substack, right from your dashboard, and signups become as simple as this:ĥ. Still, there is little to do in terms of code and design. Caveat-no pop-ups at this time, like you can with Mailchimp. It’s super easy to grab the embed code for Substack and put it everywhere on your website. Your signups will be simple instead of requiring design and coding.
AUTHORS ON SUBSTACK FREE
We’ve gotten new free and paid subscribers via Google searches that landed people right on our regular content-content that with Mailchimp would not have been findable by search engines.Ĥ. Not optimal.ĭoes it make a difference? Our Substack stats show that it does. With Mailchimp, there are no archives except in people’s inboxes. Substack has excellent SEO, and your archives (even your paid ones, if you toggle to discoverability) are discoverable by search engines. You can have searchable archives instead of invisibility. If you really hit it big, you might even get recommended by Substack (that happened for us with Every Day Poems, and we picked up a lot of subscribers when it did!)ģ. On top of that, the Substack network allows publications to recommend other publications-sort of the way blogs used to have sidebars where they recommended other blogs. All your free posts are easily likeable and shareable and, if you allow comments, can provide for engagement. This is extremely important for creating an ecosystem instead of a silo. Substack sends your newsletter to inboxes, just like Mailchimp, but it also publishes your content to the Web.
You’ll be in an ecosystem instead of a silo. It might also be due to Reason # 2 below.Ģ. That’s partly because we also added a new offering: The Write to Poetry. And while we lost paying subscribers when we made our initial move, the revenue has since tripled. We went for the 5 & 30 model at two of the Substacks we now run. If your lists are in the thousands at Mailchimp, this can become quite pricey. Sure, you can charge for your Mailchimp newsletter, too, but you have to pay to play. Substack is technically a subscription service, and while you can offer your newsletter for free, you can also offer it at a minimum of $5 a month or $30 a year. What’s not to love.īeyond that, we want to suggest 5 more reasons you might want to ditch Mailchimp and move to Substack. We saw a chance to cut costs and increase sales. That sales trend has continued for her and for another author of ours who also moved to Substack. Poetry Press author/illustrators started a few Substacks last fall and immediately built her lists into the thousands (from nothing!) we watched her book sales start climbing. Regarding pricing, I asked Mailchimp for a solution that might be appropriate for their customers who are part of the creator economy, and they said, “You could delete subscribers.” That just didn’t seem like a sustainable solution if the goal is growth. Mailchimp has seriously raised its prices since it was taken over by Intuit and since it has pivoted to be a heavier e-commerce service.Why did I risk relocating a publication that was approaching its twelfth birthday? Two big reasons I started the ball rolling If you’re an author who’s been using Mailchimp to grow your list and improve sales, it might be time to ditch Mailchimp and move to Substack.Īfter all, as a small publisher, I recently made the decision to move our Every Day Poems publication to Substack, and it took some real work to successfully do so.
Today’s post is by publisher and author L.L.
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